Overview   •   Examples   •   FAQ

Lead Management System (LMS) is a powerful way to acquire and manage leads by leveraging existing documents.

Unlike a “PDF download” of a white paper, LMS truly measures engagement, captures "send to a friend" leads, and results in higher-quality, differentiable, and significantly more leads and higher value leads.

LMS can integrate rich media, including video presentations, webcasts, interactive flash, surveys, and can provide a "gateway" to virtual tradeshows or product specific sites for advertisers.

LMS Offers Publishers:

• A branded solution: including a customized “portal” page with a library of documents, branded URL (under the customer domain), and integration with existing website
• More leads: “Shared” (send to a friend) documents become new leads with a new registration; readers can’t just “forward a PDF”
• Measured engagement and higher quality leads: pages read, time spent reading, number of times shared, and which documents are most popular provides sales and marketing staff with real engagement and usage data, not just a “pile of leads”
• Search engine marketing option: all document pages may be indexed by Google and other search engines in full text, but under full access control so you can require registration after the “first taste”
• Easy administration: the “back end” control panel provides you and your advertisers with the ability to upload new content, download leads, and purchase new lead programs
• Seamless integration with digital editions: existing digital edition readers can access all documents without having to register, enabling high satisfaction rates and quality leads

LMS Offers Advertisers:

• Flexibility: upload new documents such as white papers, brochures, custom magazines, or any document at any time with optional time or “lead limits”
• Full control over acceptable leads: by specifying custom questions and responses and setting custom filters, advertisers get only the leads they want
• Powerful reporting and notification: choose from real time viewing, downloads, or have leads delivered via email (for example, daily)
• Customized documents: each document is shown with a custom description, company logo, and custom qualifying questions; advertisers can add value with integrated rich media such as webcasts, video and flash presentations, or create a gateway to virtual tradeshows or product-specific websites

LMS Offers Readers:

• Access from anywhere: readers can access documents from virtually any browser, including mobile devices such as the iPhone and iPod touch, without the hassle of PDF, plug-ins or downloads
• Powerful search: readers can search from the site using “full text” or keyword method, showing all documents in the library with a convenient “thumbnail” image of each page hit and blurb
• Single registration: once one document is read, a reader can access other documents without filling in a registration form
• Reader engagement: readers can rank documents (“1 star” to “5 star”) and view or sort by posted “scores”; readers can also post links on blogs, forums, and share via email